- Continuous Development: Always think of methods on how to develop our business by adding new revenue streams and improving cost efficiency.
- Customer Focus: Passionate customer focus with a can-do approach to instantly delight customers and partners.
- Innovation: Think out of the box and be creative in improving our current process and implementing best practices to delight our customers.
- Integrity: Being honest, loyal and have a personal commitment to our responsibility.
- People Focus: Hire passionate people, invest in their capability and enable them to deliver an exceptional experience.
- Recognition: Identify and appreciate individual and team contribution.
- Teamwork: Aligned together to innovate and be the best destination.
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